Magazine Advert

Magazine Advert Development

Before handing in my final poster I made an improved draft from my first to help me develop my final draft. From doing this I've been able to further develop in order to achieve a high quality professional advert. On the 'before' advert I made the additional changes that I planned to do after I'd received the feedback on the first draft. I wanted to keep the same clothing in the advert, however chose to choose an image that comes across more stronger and dominant. In the first draft I felt that the lift of the skirt came across more fashion like rather than music. Therefore I've changed the image to a more forward and stronger pose - linking back to the how I wanted poses to appeal with Male Gaze through using Laura Mulvey's stronger poses. To add to the dance feel I've added a red tone to it which also cross links with the digipack bringing upon a repeated theme to the overall effect. I've also made the date bigger so the purpose of the advert is a lot more clearer and I've also used the rule of three for the reviews. I also switched the colour of the Animal and Eve T around as I felt that the orangery colour stood out a lot more than the gold colour. The gold colour works better with the Eve T writing due to it reflecting a platinum artist as a whole rather than just the single.

To further develop a professional advert I've redone the hair in order to achieve that glamorous, admirable look that appeals to fans. I feel that this change is better complimenting the make up and clothing in order to overall create that 'model like' look that people would aspire to be like. It also adds to making the artist more established. I've also changed the reviews to higher ones to sell the artist and I've also included my co-working record company logos in the bottom right. Additional changes I've made is the website; making it smaller and positioning it in the right hand corner so that it isn't on the artist's legs, however I've kept the iTunes logo in the same position to keep the rounded layout on the page.

Development of Draft Music Video

Draft Music Video

Feedback on DigiPack and Magazine Advert

Above is the feedback I received from my digipack and magazine advert. After speaking about it with my teachers I've come up with a list of improvements to get my marks up. Overall I felt my magazine advert was too toward a fashion advert due to the style of pose and the lift of the skirt. The size of the website and date were not the suited sizes and the individual letters had different spaces between them. My improvements for the Magazine advert are:

• Change picture to a more stronger pose to correspond more with the DigiPack - Photo shop the wall lines out.
• Save the font from the website 'Dafont.com' and open it up in photo shop. This will enable me to edit the space between the letters using the grid guidance to ensure the space is equal.
• Re-position the iTunes advert?
• Add the record company logo to the advert.
• Make the date of release bigger and the website smaller.
• Change the nme ratings to /10 rather than stars.
• Use the rule of three for the reviews.

As for my DigiPack I felt that the repetition of the images didn't work well - and that the theme of red should be carried throughout the whole digipack. My improvements for the DigiPack are:

• Continue the red theme on cover inside/back inside - Add onto the lyrics on the cover inside in a neat square format.
• CD slot was previously in the centre - However I'm now moving this to the left cover - keeping the same image.
• Change the fonts on the track list to the same as the front cover.
• Photo shop the lines out of the images to add professionalism.

Problem...

Today me and Emma had organised to film with Eve, but due to Eve cancelling on us
we had to cancel and reschedule to next week, which has put us back yet another week before the filming is finished. We are organising next week to meet up with Eve and get it all finished, also, another photoshoot is needed as i need to get some better pictures for my digipack.

Filming the final shots...

Tomorrow me and Emma are meeting with Eve to film our final shots, which include the final location (the field) and the last remaining few of the sea side location. By tomorrow we aim to get all of our shots filmed, and not have the problem of running out of battery like we did last week. We will be filming the field shots in Carton Park in Narborough, (the same as the sea side shots) as we found a field which was perfect for what we wanted. Tomorrow we are due good weather, and i am hoping it will be similar to the weather we had last week, as the lighting was perfect and the shots we filmed looked really good. We're putting Eve in yet another different outift for tomorrow, as we can't have her wearing the same as what she is in the other locations. We're also hoping to get the rest of the studio shots filmed as soon as possible, as the ones we have at the moment are just short clips which correspond with the music, and none are actual shots with Eve singing which we need for the video. I also need to organise another photoshoot with Eve to get some more pictures to use for the digipack, so i will be getting in touch with her as soon as to organise this.