26th October, Emma's 18th Birthday and Filming!

Today we filmed most of the shots for the draft of our music video at our sea side location. As we couldn't get to the sea side, we decided just for the draft to go and film at Abbey Park, but, as it wasn't a convenient location to get to, we stayed local and ended up with two local locations to choose from. One being Enderby's Jubilee Park, and the other being Carlton Park in Narborough. We chose Carlton Park as we knew there were some good locations to shoot, we ended up finding a tranquil lake surrounded by woodland, the weather was perfect and the shadowing from the woodland made perfect lighting for the shots also. Whilst setting up, we had a phone call from Eve telling us she'd been dropped off, but didn't know where she was. This resulted in Katy running round Carlton Park (which is a massive place!) for about 10 minutes before eventually finding her, it turned out she was in seeing distance from where we were set up but obviously we couldn't see her. When she arrived, we did her hair and make up, to a standard which was recognizable from the camera and started filming, we were just over half way through with filming the shots when we noticed the battery on the camera was running low, we decided to carry on with the filming and towards the end, unfortunately the battery just completely died, however, we got most of the shots we needed and couldn't have wished for more perfect weather, so we packed up and went home as we were all freezing! Here are a few of the location and setting up shots we took...

The lake we filmed at was perfect for what we wanted to achieve from the draft, the weather was lovely and the sun was shining onto the lake so you could see the ripples in the water, we wanted this effect for our draft so we could get a realism of how the waves would potentially look when we came to our final draft of the video.

We filmed at this angle for quite a few of the shots as the lighting was perfect, the surroundings create a really tranquil feel about the location which we think fits well into some parts of the song.

Emma on the phone to Eve, we were just getting set up when we had the phone call! 

Katy setting up the tripod, this shows how close we were to the water! We were so cautious of knocking it into the lake, but thankfully neither of us did.

Emma setting up the tripod, here you get an indication of the surroundings, she looks very happy on her birthday!

Katy helping Eve get ready for the filming, it was freezing and this is what Eve wore for nearly 3 hours. However the weather was perfect for filming so it was a necessary sacrifice for our artist to be a little bit cold.

Eve in her outfit for the filming, we put her in floaty styled outfit as we thought the effect of the wind would look really good and relate to the tranquility of some elements of the song.

Eve preparing herself and taking a look at the 213 shot storyboard, we showed her which angles/shots we would be doing today and some of the poses and stances we wanted her in.

Another problem...

We have encountered yet another problem tonight when coming to film. We were only allowed to use the studio for an hour and our artist Eve struggled with time management to make it on time – therefore we postponed tonight’s filming. However last minute – just before I rang up to cancel our booking, we all were able to meet at the studio at half six, the time we had originally booked it for! With it being last minute we only had 10 minutes to get the equipment, dress out artist and meet there – which we did!
Due to only having little time, we decided to take shorter shots rather than focus on getting every single studio shot. These tester shots gave us a practice with the camera to ensure there were no problems or issues with the camera (which there were, however they were quickly resolved!). They will be uploaded on the blog shortly after editing. Along with this we took a number of close up shots, some with lip syncing, some without as a basis for our first draft. A majority of our studio shots are close ups and corresponding with the music they will only be on screen for short seconds as the music is so fast paced – therefore for the first draft we could use the same shots repeatedly just to get a generalisation of the overall effect. After editing, with these developed shots, we can add them into the video and see if it fits in with the pace of the music. With the final video I plan to take different shots for each close up so that I can change the expression in each shot to portray meaning and links with the individual lyrics. I feel that with constantly repeating the same shots is not only a short way round, but also downgrades the professionalism of the video and is also cutting out a major way to express meaning through the video to the audience - therefore not creating that desired audience reaction. The quality of the shots we took tonight turned out well on the camera along with the lighting used and also the additional prop of a fan being used. Our next day to film will be Wednesday which is the final day that all filming will hopefully be done.

Filming Schedule

Unfortunately our plan to film this half term hasn't turned out the way we had hoped. On Tuesday 18th we planned to film the studio location shots, however our room that we wanted to use (that we also used for the photo shoot) was unavaliable to use that night. With our artist, Eve working full time it's difficult to organise days to film. Therefore for the first draft we're making changes to one location in order to complete a first draft. As the Sea location is difficult to organise, we've substitued this idea for the first draft and decided to use somewhere more local and convieniant in order to get a real idea of the kind/quality of the shots. Our substiutue location is Abbey Park in Leicester. Our new schedule for filming is: 

Monday: Studio shots filmed. Room booked 6:30-7:30

Wednesday: Abbey Park to be filming along with the field location shots. The weather is so far looking hopeful and the wind is also something that will help to adding the effect to our music video!

The Label

Through researching some CD covers I’ve taken note of what particular ‘small print’ writing is put on them (seen in picture below). This I then included on my drafts to add to the realism and professionalism of the digipacks. With this I then created my own names of a producer of the Album and a publisher. This will be included on my final digipacks.
When designing the logo I considered key colours that reflect an established business and connotate things such as importance/status, professionalism and I also want them to be renowned for being a high quality label. On the producer label I chose a block font, that reflects music – through the filled in circles signifying CD’s, vinyl’s etc and with this I used a gold colour as that initiates the idea of ‘being the best’.
With the publisher design I felt it wasn’t as big as the actual record label therefore their design can be a slightly more subtle. I used a simple colour grey that reflects the typical business, simple design. I felt this worked for a less established business as it keeps the professionalism theme and doesn’t reflect any other unnecessary connotations. Therefore I’ve kept it plain and simple.

PRODUCER - Republic Records (sound)

PUBLISHER - Collection Music 

Looking at Digipacks

An idea of a digipack layout, context, fonts, information on the digipack, use of graphology and overall how it comes together through colour scheme and all of the above.

Analysing an album release poster

Analysing an album release poster